Burger King Corporate Social Responsibility - 1406 Words

Critical Reasoning Individual Essay Assignment Corporate Social Responsibility (CSR) refers â€Å"the ethical principle that a person or an organization should be accountable for how its acts might affect the physical environment and the general public† (Jobber, D. Fahy, J., 2009). Nowadays, CSR programme is a global trend, which is encouraged by the government. It also helps the company in partnership and investment opportunities. On the other hand, CSR programme can enhance the company’s image in the consumers’ views. It would be very effective in a competitive market. And furthermore, CSR programme can improve the productivity and reduce the producing cost for the company. For these reasons, all kinds of business have began to focus on†¦show more content†¦For example, a customer can choose whether to have normal cheese, or low-fat cheese for his burger. Of course, BKC will set the price of low-fat cheese lower than the normal cheese in order to target at the price sensitivity customers and motiv ate more people to use low-fat products. In additional, not only to make a better lifestyle, BKC can help to make a better world in decreasing non-traditional threads (sea rinse, climate change, earthquake†¦) to the earth by using materials that come from certificated suppliers. For instance, source only beef that has been raised in environmentally responsible ways so that none of the beef comes from deforested tropical rainforests. Or using vegetables that come from certificated farms. This will make a worthy contribution to the environment. In terms of implication and evaluation, all the CSR programmes have volunteer characteristics that put society and environment benefits as the main point. However, if BKC apply the new CSR plan, it will gain so many other benefits. â€Å"It is widely known that Corporate Social Responsibility (CSR) is the way that leading companies nowadays do business, not only because it is clearly the right thing to do, but also because it is accompanied with long term benefits. One of the benefits CSR is reputable for is its ability to enchase, if not build, your business’s image and reputation† (CSE, 2013). As CSR is the marketing tool, this plan will help to enhanceShow MoreRelatedAnalysing Mcdonalds (Fast Food Outlets) Using the Porters 5 Forces Model – Sometimes Called the Competitive Forces Model.1012 Words   |  5 Pagesmakes competition a major focus. McDonalds however is far larger than most in the industry with 31,000 outlets compared to its nearest hamburger competitor Burger King, with 11,500 (Reuters, 2008). KFC (owned by 2nd largest competitor Yum! Brands (Yahoo7finance, 2008)), Burger King and countless others sell similar product to McDonalds, burgers, chips, drinks, combos and so on, so there is definitely strong competition for customers whom have a choice of places in which to buy similar products. McDonaldsRead MoreEssay about Organizational Structure- Mgt/2301127 Words   |  5 Pagesthis paper examines the organizational structures of McDonalds, Burger King, and Wendy’s food restaurants. It will examine the comparison and contrast of the organizational structure of McDonalds with Burger King, and Wendy’s Corporations. What functions influence McDonalds, and explains how the organizational design helps determine the structure that best suits McDonalds needs, as a business. Organizational Structure Burgers are one of the most favored junk foods people like to eat fromRead MoreCompany Analysis On Burger King1549 Words   |  7 PagesInstructor Name: Jay Fisher Date: 02/10/2014 Assignment: Company Analysis on â€Å"Burger King† Introduction: Burger King is a worldwide American chain of fast food restaurants, starting from Miami, Florida. The organization was established in 1953 by David Edgerton and James Mclamore and as of now works in excess of 13,000 outlets in 79 nations. The organization menu has transitioned from their customary burger, fries and pop to a more extensive assortment. Pretty nearly 90% of theirRead MoreComparison Mcdonalds and Burger King1087 Words   |  5 PagesMcDonalds and Burger King are two separate entities with a lot of differences, but the two have been competitors for decades. In order for one to know why the two have come to compete over the years, he or she must first understand the two entities and their entirety. 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As supportive parents, the Murrell’s used the money intended for their tuition to open a hamburger take-out shop in Arlington, Virginia to keep the boys close to home and employed (Boone and Kurtz, 2012, p. 78)Read MoreBurger King/Tim Hortons SWOT analysis982 Words   |  4 Pagesï » ¿ SWOT Analysis for Burger King Tim Horton’s Burger King-Tim Horton’s Internal Factor Evaluation Strengths Weight Rating Weighted Score Tim Hortons revenue 0.08 4 0.32 Tim Hortons same-store sales growth 0.09 4 0.36 Tim Hortons market shares in Canada (70% baked goods, 75% coffee) 0.09 4 0.36 Burger King size 0.05 3 0.15 Tim Hortons brand image 0.09 4 0.36 Burger Kings brand recognition 0.04 3 0.12 Tim Hortons healthier options 0.07 3 0.21 Burger Kings tax savings of 8.5% (moving headquartersRead MoreEthical Issues Of Marketing Field Of Australia1450 Words   |  6 Pagesmentioned the corporate social responsibility as an ethical business factor. Protscha and Solga in 2013 has mentioned that in Australia 35% ethical dilemmas are raised from corruption, 20% from cultural differences, 12% from pricing practices, 10% from unethical gift or sample as commission, 4% from technology and politics, 2.5% from Tax and theft. Here in this essay, two different companies of Australia will be represented. (Protsch and Solga, 2005) Burger King (Food Industry): Burger King is one ofRead MorePrivacy : The Legal, Legitimate Government Of A State And Is So Recognized By Other States1920 Words   |  8 Pagesor organization is immune from requiring information privacy protection. Laws concerning â€Å"information security, privacy, cashless payments and consumer credit, protection and fraud† (Burger King Worldwide, Inc., Form 10-K, 2014) correspondingly control fast food franchises such as McDonald’s, Wendy’s, and Burger King. Technology is rapidly developing daily, and, likewise, growing increasingly sophisticated. More personal information is composed, warehoused, and bartered. Amassing customers’ personal